Plenty of people have tried to proclaim the death of direct marketing.
Those who work in the digital realm may find there is a constant sense of anxiety as to whether the techniques and practices used today will still be relevant tomorrow.
But the statistics show that far from sending direct marketing obsolete, the rapidly changing digital landscape has provided marketers the opportunity to make both email and regular mail campaigns far more effective.
Truth be told, direct mail and email marketing maintain a very comfortable position as platforms for reaching target markets and making conversions. With the right tactics, direct mail can get greater engagement, increased response rates, and better results.
Now it doesn’t matter how creative your message may be, if your customers can’t remember it then the purpose of your campaign has been lost. With direct mail marketing, 48% of customers retain the message for future use after reading it.
Using customer data to glean insights that demonstrate a deep understanding of each individual customer can help you create direct mail that results in more engaged customers with increased lifetime value. They are less likely to look to another company, because they feel understood and valued by your brand.
Take advantage of the opportunities direct mail offers
Direct mail marketing is not on the decline – it’s simply going through a process of evolution. The best marketers are taking advantage of the opportunities that data provides to improve direct marketing campaigns and integrate them with a multi-channel strategy that makes customers feel all the more valued and understood.